One of the surprise stars at the 2020 CES consumer electronics show this week was a cute, tiny robot with an electronic teddy bear face that brings toilet paper rolls to bathroom users on command. The "RollBot" is designed to solve a common household problem: When you're in the middle of a bathroom break and you realize you're out of toilet tissue. The miniature, two-wheeled droid can be controlled using a smartphone app. The unusual gadget is part of GoLab, one of the latest marketing innovations commissioned by Charmin, the P&G-owned toilet paper and tissue brand known for its creative -- and often humorous -- marketing exploits.
The gambit seems to be paying off: RollBot amused many at the techonology trade show in Vegas, gaining added attention on social media and in the press. In addition to RollBot, Charmin unveiled a foul odor detector called "SmellSense" at CES. The electronic device warns users when a restroom is too, well, malodorous, to use and, more importantly, alerts them when said stench has dissipated. The brand's Oculus Rift-powered virtual reality bathroom experience -- known as "V.I.Pee" -- allows customers wearing the VR headset to metaphysically escape the confines of the conventional porta potty and immerse themselves in simulated environments, including a live concert.
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