Nike's sport research lab is a destination for athletes when they visit Nike’s Oregon campus. We might solve a problem they have or help with a performance issue, but the really cool thing is making them part of the process. They contribute performance insights through testing and data, and provide verbal feedback that actually drives our product forward. Generally, what we learn from working with elite athletes, can be used to make better product for everybody. In cases where considerations for elite athlete don’t apply to everyday athlete, we make sure that we are also working with athletes of all skills and abilities.
By eliminating excess fabric, Nike's scientists can give athletes the freedom of movement they need without the extra weight of fabric. From here, the prototype center just outside crafts garments used for testing. A materials library allows designers to experiment with fabrics as they create new products for testing.
Credits:
http://www.popularmechanics.com/adventure/sports/g808/a-look-inside-the-nike-sports-research-lab/?
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