Since “Here It Goes Again,” OK Go videos are always hotly anticipated for their unique combination of creativity and innovation. Their new video, “Upside Down & Inside Out,” is no exception. This time, though, they’ve gone bigger and arguably crazier than ever, creating the first video shot entirely in zero gravity. It's completely mind-blowing, and in true OK Go form, they didn't rely on wires or green screens to make it.
The result of months of planning and sponsored by Russia’s S7 Airlines, the video features the familiar ingredients of an OK Go shoot like intricate choreography, bright splashes of color, and a trippy visual twist. That twist this time is the result of filming inside a plane flying parabolic maneuvers, climbing and diving at such high speeds that guitarist Andy Ross says at certain points the occupants stop moving relative to the plane, creating brief periods of weightlessness.
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