BurgerKing's attempt to explain Net Neutrality
It’s just a few stones sitting on paper, rocks that look like they’ve been pulled from the nearest river and placed on a sheet of A9. But suddenly a lilliputian shadow appears, skipping across each stone as if it’s a boulder peaking out of a creek. The scene is just one of many strange and beautiful moments from Mirages & Miracles, an installation at France’s Scène Nationale Albi that runs through April 8th. Described as “a delicate coincidence between the virtual and the material,” the art exhibit is filled with sculpture and drawings that, when viewed through an augmented reality headset (we assume the Microsoft Hololens), blossom with an animated layer of media. The show was conceptualized by Claire Bardainne and Adrien Mondot, but it took a considerable team of digital and analog creators to bring it to life.
Why are these pieces so fresh in an industry overflowing with AR gimmicks? I can’t help but wonder if it’s the mix of organic materials–rocks, hair, and even inks–and the pixels themselves. We’re used to seeing AR pop up from a QR code. Alternatively, we’ve seen AR that can annotate objects in our environment, like a projector that casts a digital interface onto your kitchen table from above. But in Mirages & Miracles, it’s handmade art that comes to life. And so it feels bespoke rather than mass produced and digitized.
Click here for a video
Credits:
https://www.vrroom.buzz/vr-news/immersive-arts/augmented-reality-will-change-art-forever
No comments:
Post a Comment