America — land of the free, home of the brave — loves its emojis. Nearly 74% of Americans report using an emoji every single day. Now we have the U.S. Emoji Report to break down exactly which emojis are the most popular in each state, according to a study by SwiftKey. The company dug into its data and analyzed more than a billion aggregate emojis to learn how people use them across the U.S.
Top highlights:
- Arkansas - #1 for the boar emoji (Univ. of Arkansas’ mascot is the Razorbacks)
- California - ranks highly for taxi emoji (Uber and Lyft founded here)
-- Also ranks high for sushi, ramen, lemon, sunset and bike - Hawaii - #1 for everything you would expect (surfing, rainbows, waves, pineapples, volcano) - interestingly, it’s also #1 for the basketball
- Iowa - #1 for corn (sadly not Nebraska as the cornhusker state, but it’s next door! And Nebraska uses the corn often as well)
- Maine - #1 for volcanoes (Maine has SUPERvolcanoes- among world’s biggest!)
- Missouri - ranks highly for cops
- One of Nevada’s top emoji is interestingly the angel emoji
- New York - #1 for Statue of Liberty emoji
Which state uses the most / least…?
- Happy emoji: South Dakota
- Sad emoji: New Jersey
- Violent emoji: Louisiana
Least Violent : Montana - Wedding emoji: Idaho
Least Weddings : Vermont - Junk food emoji: Oregon
Least: Mississippi - Tech emoji: Kansas
Least: North Dakota - Religious emoji: Arkansas
Least: Wyoming - Sports emoji: Delaware
Least: Alaska
SwiftKey aggregated data from people who’ve downloaded their very popular keyboard app(s) and ran the findings into a Javascript program. If you go to SwiftKey’s website, you’ll see that clicking on each location shows you a selection of the emoji that state uses more than any other state. (There are a few other options to explore, too.) It’s also unclear if those are ranked or extracted in real time. Either way, the static map appears to just show you a different most popular emoji for each state. That makes for fun “Can you believe Pennsylvania loves cherries so much?!” blog posts. It’s hardly sound data science, however.
Credits:
http://fortune.com/2015/08/19/most-used-emoji-per-state/
Credits:
http://fortune.com/2015/08/19/most-used-emoji-per-state/
No comments:
Post a Comment