Thursday, August 20, 2015

Top Emojis by State


America — land of the free, home of the brave — loves its emojis. Nearly 74% of Americans report using an emoji every single day. Now we have the U.S. Emoji Report to break down exactly which emojis are the most popular in each state, according to a study by SwiftKey. The company dug into its data and analyzed more than a billion aggregate emojis to learn how people use them across the U.S.

Top highlights:
  • Arkansas - #1 for the boar emoji (Univ. of Arkansas’ mascot is the Razorbacks) 
  • California - ranks highly for taxi emoji (Uber and Lyft founded here)
          -- Also ranks high for sushi, ramen, lemon, sunset and bike 
  • Hawaii - #1 for everything you would expect (surfing, rainbows, waves, pineapples, volcano) - interestingly, it’s also #1 for the basketball 
  • Iowa - #1 for corn (sadly not Nebraska as the cornhusker state, but it’s next door! And Nebraska uses the corn often as well) 
  • Maine - #1 for volcanoes (Maine has SUPERvolcanoes- among world’s biggest!) 
  • Missouri - ranks highly for cops 
  • One of Nevada’s top emoji is interestingly the angel emoji 
  • New York - #1 for Statue of Liberty emoji
Which state uses the most / least…? 
  • Happy emoji: South Dakota 
  • Sad emoji: New Jersey 
  • Violent emoji: Louisiana
    Least Violent : Montana 
  • Wedding emoji: Idaho
    Least Weddings : Vermont 
  • Junk food emoji: Oregon
    Least: Mississippi 
  • Tech emoji: Kansas
    Least: North Dakota 
  • Religious emoji: Arkansas
    Least: Wyoming 
  • Sports emoji: Delaware
    Least: Alaska
SwiftKey aggregated data from people who’ve downloaded their very popular keyboard app(s) and ran the findings into a Javascript program. If you go to SwiftKey’s website, you’ll see that clicking on each location shows you a selection of the emoji that state uses more than any other state. (There are a few other options to explore, too.) It’s also unclear if those are ranked or extracted in real time. Either way, the static map appears to just show you a different most popular emoji for each state. That makes for fun “Can you believe Pennsylvania loves cherries so much?!” blog posts. It’s hardly sound data science, however.

Credits:
http://fortune.com/2015/08/19/most-used-emoji-per-state/

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