Apple will in the coming months roll out an update to its iOS 14 operating system that prompts you to give apps permission to track their activity across other apps and the web. That change may seem small. Lots of apps already track our web activity through default settings we accept when we install them. Facebook, however, has been fuming about the change, which threatens the source of its $86 billion in annual revenue: targeted ads. The social network has waged a months-long campaign against Apple, running full-page ads in national newspapers and testing pop-ups inside the Facebook app to encourage users to accept its tracking. It's also alleged that Apple's changes are designed to help the iPhone maker's own business, rather than protect consumer privacy.
Apple said at its annual developers conference in June that it would introduce a feature to iOS that required users to give apps permission to track them across various apps and websites. With the iOS update, iPhone users will see a pop-up that explicitly says an app wants to track them. App developers can use this pop-up to explain how user data will be used. Facebook, for example, uses this data to show people personalized ads. According to Tim Cook, Apple's CEO, "If a business is built on misleading users, on data exploitation, on choices that are no choices at all, it does not deserve our praise. It deserves reform."
Credits:
https://www.cnet.com/news/facebook-vs-apple-heres-what-you-need-to-know-about-their-privacy-feud/
No comments:
Post a Comment